Privacy Policy

Last updated: 01 Dec, 2024

Ekuine.com (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Ekuine.com provides website design, marketing, and digital solutions for equestrian businesses in the UK. If you have any questions about this Privacy Policy, please contact us:

  • Email: hello@ekuine.com
  • Address: M2N.IO LTD, 86-90 Paul Street, London, EC2A 4NE

We act as a Data Controller when processing your personal data.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

2.1 Data You Provide to Us

  • Name, email address, phone number, and business details (e.g., stable name, address).
  • Payment and billing information.
  • Any data submitted through our contact forms, surveys, or inquiries.

2.2 Data We Collect Automatically

  • IP address, browser type, and operating system (collected via cookies or analytics tools).
  • Website usage data, such as pages visited, time spent, and interactions.

2.3 Data from Third Parties

  • Publicly available business information, such as listings from directories.
  • Social media account information (if you connect via platforms like Facebook).

3. How We Use Your Data

We use your personal data for the following purposes:

  • To Provide Services: Deliver and manage our website design and marketing solutions.
  • Customer Support: Respond to inquiries, provide support, and address complaints.
  • Billing and Payments: Process invoices and manage transactions.
  • Marketing: Send newsletters, promotional materials, and updates about our services (only with your consent).
  • Analytics: Improve our website and services using aggregated data.

We process your data based on:

  • Contractual Obligation: To fulfil a contract with you (e.g., providing services).
  • Consent: For marketing communications and certain data collection activities.
  • Legitimate Interests: To improve our services and protect our business.
  • Legal Obligation: To comply with UK laws or respond to legal requests.

4. How We Share Your Data

We may share your data with:

  • Service Providers: Third-party vendors who assist with hosting, analytics, marketing, or payment processing.
  • Legal Authorities: If required to comply with legal obligations or protect our rights.
  • Business Transfers: If Ekuine.com is involved in a merger, acquisition, or asset sale.

We ensure all third parties adhere to GDPR requirements when processing your data.

5. International Data Transfers

If your personal data is transferred outside the UK or EEA (European Economic Area), we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. For example:

  • Service-related Data: Retained for the duration of our contract plus [Insert Retention Period, e.g., 6 years] for legal purposes.
  • Marketing Data: Retained until you withdraw your consent.

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data where applicable.
  • Right to Restrict Processing: Limit how we process your data.
  • Right to Data Portability: Obtain a copy of your data in a machine-readable format.
  • Right to Object: Opt-out of certain processing, such as direct marketing.
  • Right to Withdraw Consent: Revoke consent at any time where processing is based on consent.
  • Right to Complain: Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights are violated.

To exercise these rights, contact us at [Insert Email].

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and collect analytics data.

Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality.
  • Analytics Cookies: Measure website performance and usage.
  • Marketing Cookies: Personalise advertising and track interactions.

You can manage your cookie preferences through your browser settings or our cookie management tool.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. These include encryption, firewalls, and secure servers.

10. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or UK legal requirements. Significant changes will be communicated via email or on our website.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

  • Email: [Insert Email]
  • Phone: [Insert Phone Number]
  • Address: [Insert Address]

By using Ekuine.com, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.